This privacy policy explains how your personal data is collected, used and protected when you use the SOTA Down Under sign-up page and related services.
SOTA Music Ltd
Company Number: 15663602 (Incorporated 20 April 2024)
Registered Address: Eventus C/O Eleveneleven Business Management Ltd, Eventus, Sunderland Road, Market Deeping, United Kingdom, PE6 8FD
Email: privacy@sotalondon.com
By signing up, you acknowledge and consent that your personal data will be shared with the event promoter for the purposes of event organisation, ticket sales and marketing communications relating to the SOTA Down Under Australia & New Zealand tour.
Higher Grnd Touring Pty Ltd
ABN: 27 667 335 499
Address: 1 Hoy Poy Street, Perth WA 6000, Australia
Higher Grnd Touring Pty Ltd will process your data in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where data is transferred to Australia, we ensure appropriate safeguards are in place as required by UK GDPR (Article 46).
When you use our sign-up form, we collect the following personal data:
| Data | Purpose | Legal Basis |
|---|---|---|
| Email address | To send event updates, ticket pre-sale access and marketing communications | Consent (Art. 6(1)(a) UK GDPR) |
| Phone number | To send SMS notifications about events and ticket availability | Consent (Art. 6(1)(a) UK GDPR) |
| City/date preferences | To provide relevant event information for your selected locations | Consent (Art. 6(1)(a) UK GDPR) |
| IP address & browser data | Security, fraud prevention and analytics | Legitimate interest (Art. 6(1)(f) UK GDPR) |
We use your personal data to:
We will never sell your personal data to third parties. Data is only shared with Higher Grnd Touring Pty Ltd as described above, and with service providers who assist us in delivering communications (e.g. email and SMS platforms), all of whom are bound by data processing agreements.
By providing your email address and ticking the consent checkbox, you explicitly consent to receive marketing emails from both SOTA Music Ltd and Higher Grnd Touring Pty Ltd. This complies with the Privacy and Electronic Communications Regulations 2003 (PECR) and the EU ePrivacy Directive, which require prior consent before sending unsolicited electronic marketing.
Our emails may include:
Each marketing email will contain:
You can withdraw your consent at any time by clicking the unsubscribe link in any email, or by contacting privacy@sotalondon.com. Unsubscribing from one sender does not automatically unsubscribe you from the other; you may need to unsubscribe from each separately.
By providing your phone number and ticking the consent checkbox, you explicitly consent to receive SMS marketing messages from both SOTA Music Ltd and Higher Grnd Touring Pty Ltd. This consent is required under PECR and applicable telecommunications regulations.
SMS messages may include:
SMS frequency will not exceed 4 messages per month from each sender. Standard message and data rates may apply depending on your mobile carrier.
To opt out of SMS messages, reply STOP to any message, or contact privacy@sotalondon.com. Your opt-out will be processed within 48 hours.
To deliver email and SMS communications, we use third-party platforms that act as data processors on our behalf. These providers:
Categories of service providers include:
Your data will be transferred to and processed in Australia by Higher Grnd Touring Pty Ltd. Australia is not currently subject to a UK adequacy decision under UK GDPR. To protect your data, we rely on:
You may request a copy of the relevant safeguards by contacting us at the email address above.
We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or until you withdraw your consent. Specifically:
When data is no longer needed, it will be securely deleted or anonymised.
Under UK GDPR, you have the following rights:
To exercise any of these rights, email privacy@sotalondon.com. We will respond within 30 days.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Telephone: 0303 123 1113
Our sign-up page uses cookies and tracking pixels to measure the effectiveness of our advertising and to help us reach people who are likely to be interested in our events. This section explains what technologies we use, what data they collect, and how you can control them.
A tracking pixel is a small, invisible image or piece of JavaScript code embedded on our page. When the page loads, the pixel sends information to the advertising platform (such as Meta or TikTok) to record that you visited the page or completed an action (such as signing up). This data is used to:
| Technology | Provider | Purpose | Data Collected | Retention |
|---|---|---|---|---|
| Meta Pixel | Meta Platforms, Inc. (USA) | Conversion tracking, custom audiences, ad optimisation for Facebook & Instagram campaigns | IP address, browser/device info, pages viewed, actions taken (e.g. sign-up), click identifiers (fbclid), cookies (_fbp, _fbc) | Up to 180 days (Meta's retention policy) |
| TikTok Pixel | TikTok Inc. (USA/Singapore) | Conversion tracking, ad optimisation for TikTok campaigns | IP address, browser/device info, actions taken, click identifiers (ttclid) | Up to 13 months |
| Google Ads Tag | Google LLC (USA) | Conversion tracking, remarketing, ad optimisation for Google Search & Display campaigns | IP address, browser/device info, actions taken, click identifiers (gclid), cookies | Up to 540 days |
| Snapchat Pixel | Snap Inc. (USA) | Conversion tracking, ad optimisation for Snapchat campaigns | IP address, browser/device info, actions taken, click identifiers (ScCid) | Up to 13 months |
| Cookie Name | Set By | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta | Identifies the browser for ad delivery and measurement | 90 days |
| _fbc | Meta | Stores the Facebook click identifier when a user arrives via a Facebook ad | 90 days |
| _ttp | TikTok | Identifies the browser for ad delivery and measurement | 13 months |
| _gcl_au | Stores conversion data from Google Ads clicks | 90 days |
When you arrive on our page via a paid advertisement, the advertising platform appends a unique click identifier to the URL. We capture and store these identifiers to attribute your sign-up to the correct campaign:
These identifiers are sent to the respective advertising platform when you complete the sign-up form, enabling us to measure whether our advertising is effective.
In addition to browser-based pixels, we may use server-side event tracking (also known as Conversions API) for Meta, TikTok, Google and Snapchat. This means that when you submit the sign-up form, your data (email, phone number in hashed form, IP address and click identifiers) may be sent directly from our server to the advertising platform. This is done to:
Data sent via server-side tracking is matched against the advertising platform's user database using hashed identifiers. The advertising platforms act as independent data controllers for this matched data under their own privacy policies.
The advertising platforms listed above are based in the United States and other jurisdictions outside the UK. Data collected by these pixels is transferred to and processed in these countries. These transfers are governed by:
For more information on how each platform processes your data:
You have several options to control or limit tracking:
Please note that disabling cookies or opting out of tracking may not prevent you from seeing ads, but it will make those ads less relevant to you. Disabling essential cookies may also affect the functionality of the sign-up form.
We implement appropriate technical and organisational measures to protect your personal data, including:
Our services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
If you have any questions about this privacy policy or how your data is handled, please contact:
Eventus C/O Eleveneleven Business Management Ltd, Eventus, Sunderland Road, Market Deeping, United Kingdom, PE6 8FD
Email: privacy@sotalondon.com